2.10

1. He really had no idea how to even start a political campaign, and he also was quite aware that running could harm his life at home. 

2. Other than the fact that people knew her name, Gruel also had many strong, dedicated supporters. 


3.  He needed just about a million dollars.


4. Cable TV ads and direct mail would be what he would spend the money on primarily. 


5. Miller would need a media strategist, a direct mail consultant, fundraising consultant, and election lawyer, a campaign treasurer, and day-to-day campaign staff to pull this off. 


6. They really focused on the fact that he was Jewish. 


7. There are about 426,000 registered voters, and half of them are 65 or older.


8. Surprisingly enough within the first few days he had raised 130,000 dollars. 


9.The newspaper endorsement helped him raise identification among Democrats and pushed him to a closer level with all of the other candidates. Because he became recognizable to his supporters, his campaign got funded more and was fueled with an unknown energy to his campaign. 

10. He raised $500,000 and only got 12% of the vote. He lost.